The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

 VIDEO: The Three Tier Method, A Cake Sales Trick A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you are … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

VIDEO: 9 Reasons Why Bakeries Fail One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody is … Continue reading

Cake Order Fail

Cake Business Order Fail

Video: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

Cakenapping 101 – Trademark & Copyright Law

Cake Trademark and Copyright Law

VIDEO: Cakenapping 101 – Trademark & Copyright Law Text Version + Links In this article, I’m going to zoom in all the way on the topic of “copying” when it comes to cake designs. I’m going to explain the difference between what’s illegal, what’s unethical, … Continue reading

Valentine’s Inspiration 2 – Bakery Tricks

Valentine's Heart Cakes

VIDEO: Valentine’s Heart Cakes – Bakery Recipes & How-To Happy (almost) Valentine’s Day! Here is an example of how I made three different kinds of cakes using one kind of heart mold at a commercial bakery. LINK: Freezing Cakes Video NOTE: This … Continue reading

Why Cake Fillings Bulge – Top 5 Reasons & Solutions

Why Cake Fillings Bulge, Top 5 Reasons Plus Solutions

Watch the VIDEO version: Why Cake Fillings Bulge VIDEO SERIES LINK: How to Fill Layer Cakes in the Pan Video Transcript Fillings that bulge are like the unwanted muffin tops of the layer cake world, am I right? Why does it happen and … Continue reading

10 Ways to Market Wedding Cakes Plus 5 Ways NOT to

10 Wedding Cake Marketing Tips

Here are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. 10 Wedding Cake Marketing Tips 1. Produce Outstanding Cakes Above all, the best word … Continue reading

New Layer Cake Video Series – Part 2 – Filling and Depanning

Cake Filling Method

Cake Filling Method – Filling & De-panning This is PART 2 of an updated video series on layer cake filling.Link to PART 1: Freezing Cake Link to PART 3: Condensation BB Bakes Sugar Art HEAT GUN HACKThis video is demonstration on how to build … Continue reading

Trade Show Tips for Your Bakery

Trade Show Tips for Your Bakery

This article is a bakery business marketing plan on how to decorate a booth for a bridal bazaar or food show including tips on what kind of cake samples and collateral business materials to display. Click the link below to read the article Trade … Continue reading

How Not To Serve Crap

How Not to Serve Crap

WARNING It is my doody to warn you that this article contains: Bathroom Humor One Gallery of Turd Cakes Three True Stories of Poop-in-Food Poisoning Vital Information About Food Safety This sickness that we call the “stomach flu” really should be called the “accidentally … Continue reading

Freezing Your Frosting

How to Freeze Buttercream Cake Frosting

In commercial bakeries, big batches of buttercream frosting get loaded into large plastic buckets, which are then labeled, dated and stored in a freezer. The same method for storing leftover buttercream may be applied in home kitchens. However since home … Continue reading

Cloth vs. Disposable Pastry Bags

Piping bag

You can usually tell how clean a pastry kitchen is by how well the piping equipment is maintained. In well-managed kitchens, the pastry bags get emptied and cleaned at the end of every shift. There are places for the bags to … Continue reading

Culinary Bench Test

Culinary Bench Test

The logistics of bench test hiring and interviewing in the food industry. Definition of a culinary bench test: A hands-on interview in which the applicant performs a set of cooking or baking skills in order to demonstrate their level of competency in … Continue reading

Real Chefs vs. Phony Chefs

Real Chefs versus Phony Chefs

In an effort to clarify the widening gap between the word chef and it’s true definition, here is an explanation of the difference between a real professional chef, an independent cottage law chef, and a phony chef. click below to … Continue reading

Layer Cake Filling Recipes

Layer Cake Fillings Recipes

I have gotten so many questions about my cake filling recipes that I finally decided to share the formulas here on this website! This article presents a streamlined menu that includes 10 cake filling variations based on two buttercream frosting recipes. … Continue reading

FIVE things you can do TODAY for your bakery business

Bakery Business Tips from Wicked Goodies

Add a signature to your email Enhance the footer of your business email by creating an automatic signature that includes your full name, the name of your business, its location, your phone number, link to your website and/or social media pages. Set it … Continue reading