The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you are costing out your products. If you are interested in … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody is immune. The point of thinking about … Continue reading

Cake Order Fail

Cake Business Order Fail

Video: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

A Baker’s Guide to Trademark & Copyright Law

Copyright and Trademark Regulations for Bakers

In this tutorial, I’m going to zoom all the way in on the topic of “copying” when it comes to cake designs. I’ll explain the difference between what’s illegal, what’s unethical, and what’s perfectly fine when it comes to the work … Continue reading

Valentine’s Inspiration 2 – Bakery Tricks

Valentine's Heart Cakes

VIDEO: Valentine’s Heart Cakes – Bakery Recipes & How-To Happy (almost) Valentine’s Day! Here is an example of how I made three different kinds of cakes using one kind of heart mold at a commercial bakery. LINK: Freezing Cakes Video NOTE: This … Continue reading

Why Cake Fillings Bulge – Top 5 Reasons & Solutions

Why Cake Fillings Bulge, Top 5 Reasons

Why do cake fillings bulge out and how can you prevent it? Here are the top five most common reasons why your fillings are likely to bulge including solutions on how to correct the problem. VIDEO: 5 Reasons Why Cake … Continue reading

10 Ways to Market Wedding Cakes Plus 5 Ways NOT to

How to Market Wedding Cakes

Here are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. VIDEO: 10 Ways to Market Wedding Cakes Plus 5 Ways NOT to … Continue reading

Layer Cake Video Series – Part 2 – Filling and Depanning

Cake Filling Method

This video demonstrates how to build stable layer cakes in the baking pan, a professional cake filling method that involves freezing and defrosting cakes during the construction process. If you are new to this method, I recommend starting here: How to Fill … Continue reading

Trade Show Tips for Your Bakery

Trade Show Tips for Your Bakery Business

This article is a bakery business marketing plan on how to decorate a booth for a bridal bazaar or food show including tips on what kind of cake samples and collateral business materials to display. Click the link below to read the article >> Trade … Continue reading

How Not To Serve Crap

How Not to Serve Crap

WARNING It is my doody to warn you that this article contains: Bathroom Humor One Gallery of Turd Cakes Three True Stories of Poop-in-Food Poisoning Vital Information About Food Safety This sickness that we call the “stomach flu” really should be called the “accidentally … Continue reading

Freezing Your Frosting

How to Freeze Frosting

In commercial bakeries, big batches of buttercream frosting get loaded into large plastic buckets, which are then labeled, dated and stored in a freezer. The same method for storing leftover buttercream may be applied in home kitchens. However since home … Continue reading

Cloth vs. Disposable Pastry Bags

Cloth Versus Disposable Piping Bags

You can usually tell how clean a pastry kitchen is by how well the piping equipment is maintained. In well-managed kitchens, the pastry bags get emptied and cleaned at the end of every shift. There are places for the bags to … Continue reading

Culinary Bench Test

Culinary Bench Test

The logistics of bench test hiring and interviewing in the food industry. Definition of a culinary bench test: A hands-on interview in which the applicant performs a set of cooking or baking skills in order to demonstrate their level of competency in … Continue reading

Real Chefs vs. Phony Chefs

Real Chefs versus Phony Chefs

In an effort to clarify the widening gap between the word chef and it’s true definition, here is an explanation of the difference between a real professional chef, an independent cottage law chef, and a phony chef. click below to … Continue reading

Layer Cake Filling Recipes

Layer Cake Fillings Recipes

I have gotten so many questions about my cake filling recipes that I finally decided to share the formulas here on this website! This article presents a streamlined menu that includes 10 cake filling variations based on two buttercream frosting recipes. … Continue reading

5 Things You Can Do TODAY For Your Bakery Business

5 Things You Can Do Today for Your Bakery Business

Add A Signature To Your Email Enhance the footer of your business email by creating an automatic signature that includes your full name, the name of your business, its location, your phone number, link to your website and/or social media pages. Set … Continue reading