A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you are costing out your products. If you are interested in … Continue reading
Tag Archives: Selling Cakes
One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody is immune. The point of thinking about … Continue reading
VIDEO: Goodbye 2017, Hello 2018 In my first video of 2018, I give away a free gift, talk about a hot sale, show a montage of my silliest moments from last year, and declare my resolutions for 2018. No need … Continue reading
Video: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading
Video: 10 Solutions to Price Complaints Check it out 125 Building Blocks for Your Bakery Business Video Transcript/Summary Bakers in business. Do you get upset when a potential customer undervalues the cost of your cakes? Does it make you want … Continue reading
In this tutorial, I’m going to zoom all the way in on the topic of “copying” when it comes to cake designs. I’ll explain the difference between what’s illegal, what’s unethical, and what’s perfectly fine when it comes to the work … Continue reading
VIDEO: You Copied My Cake! You might also enjoy 125 Building Blocks for Your Bakery Business Cake Sales Kit … Continue reading
VIDEO: Valentine’s Heart Cakes – Bakery Recipes & How-To Happy (almost) Valentine’s Day! Here is an example of how I made three different kinds of cakes using one kind of heart mold at a commercial bakery. LINK: Freezing Cakes Video NOTE: This … Continue reading
Why do cake fillings bulge out and how can you prevent it? Here are the top five most common reasons why your fillings are likely to bulge including solutions on how to correct the problem. VIDEO: 5 Reasons Why Cake … Continue reading
Here are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. VIDEO: 10 Ways to Market Wedding Cakes Plus 5 Ways NOT to … Continue reading
This video demonstrates how to build stable layer cakes in the baking pan, a professional cake filling method that involves freezing and defrosting cakes during the construction process. If you are new to this method, I recommend starting here: How to Fill … Continue reading
This article is a bakery business marketing plan on how to decorate a booth for a bridal bazaar or food show including tips on what kind of cake samples and collateral business materials to display. Click the link below to read the article >> Trade … Continue reading
So you don’t run out of hours or sleep during your next big cake adventure, here’s a map of how to spend your time in the kitchen leading up to the big event including which tasks to save for which days. This tutorial … Continue reading
WARNING It is my doody to warn you that this article contains: Bathroom Humor One Gallery of Turd Cakes Three True Stories of Poop-in-Food Poisoning Vital Information About Food Safety This sickness that we call the “stomach flu” really should be called the “accidentally … Continue reading
In commercial bakeries, big batches of buttercream frosting get loaded into large plastic buckets, which are then labeled, dated and stored in a freezer. The same method for storing leftover buttercream may be applied in home kitchens. However since home … Continue reading
You can usually tell how clean a pastry kitchen is by how well the piping equipment is maintained. In well-managed kitchens, the pastry bags get emptied and cleaned at the end of every shift. There are places for the bags to … Continue reading
The logistics of bench test hiring and interviewing in the food industry. Definition of a culinary bench test: A hands-on interview in which the applicant performs a set of cooking or baking skills in order to demonstrate their level of competency in … Continue reading
In an effort to clarify the widening gap between the word chef and it’s true definition, here is an explanation of the difference between a real professional chef, an independent cottage law chef, and a phony chef. click below to … Continue reading
I have gotten so many questions about my cake filling recipes that I finally decided to share the formulas here on this website! This article presents a streamlined menu that includes 10 cake filling variations based on two buttercream frosting recipes. … Continue reading
Add A Signature To Your Email Enhance the footer of your business email by creating an automatic signature that includes your full name, the name of your business, its location, your phone number, link to your website and/or social media pages. Set … Continue reading