The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer  VIDEO: The Three Tier Method, A Cake Sales Trick A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: 9 Reasons Why Bakeries Fail One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody … Continue reading

Goodbye 2017, Hello 2018

Goodbye 2017, Hello 2018

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: Goodbye 2017, Hello 2018 In my first video of 2018, I give away a free gift, talk about a hot sale, show a montage of my silliest moments from last year, and declare my resolutions for 2018. No … Continue reading

Let Them NOT Eat Cake

Let Them NOT Eat Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Let Them NOT Eat Cake We don’t know for sure who said it and when it was said but the story of “Let Them Eat Cake” goes like this. It’s a story of poor governing, greed, ignorance, and wealth … Continue reading

Cake Order Fail

Cake Business Order Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

10 Solutions to Price Complaints

10 Solutions to Price Complaints

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: 10 Solutions to Price Complaints Video Transcript/Summary Bakers in business. Do you get upset when a potential customer undervalues the cost of your cakes? Does it make you want to fling frosting across the kitchen? Hold up! Here are 10 … Continue reading

Trade Show Tips for Your Bakery

Trade Show Tips for Your Bakery

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferThis article is a bakery business marketing plan on how to decorate a booth for a bridal bazaar or food show including tips on what kind of cake samples and collateral business materials to display. Click the link below to read the article Trade … Continue reading