The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer  VIDEO: The Three Tier Method, A Cake Sales Trick A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: 9 Reasons Why Bakeries Fail One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody … Continue reading

Goodbye 2017, Hello 2018

Goodbye 2017, Hello 2018

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: Goodbye 2017, Hello 2018 In my first video of 2018, I give away a free gift, talk about a hot sale, show a montage of my silliest moments from last year, and declare my resolutions for 2018. No … Continue reading

Cake Order Fail

Cake Business Order Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

Cakenapping 101 – Trademark & Copyright Law

Cake Trademark and Copyright Law

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Cakenapping 101 – Trademark & Copyright Law Text Version + Links In this article, I’m going to zoom in all the way on the topic of “copying” when it comes to cake designs. I’m going to explain the difference between what’s illegal, what’s unethical, … Continue reading

10 Ways to Market Wedding Cakes Plus 5 Ways NOT to

10 Wedding Cake Marketing Tips

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferHere are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. 10 Wedding Cake Marketing Tips 1. Produce Outstanding Cakes Above all, the best word … Continue reading

Trade Show Tips for Your Bakery

Trade Show Tips for Your Bakery

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferThis article is a bakery business marketing plan on how to decorate a booth for a bridal bazaar or food show including tips on what kind of cake samples and collateral business materials to display. Click the link below to read the article Trade … Continue reading

How to Schedule a Wedding or Specialty Cake

How to Plan and Time a Wedding Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferSo you don’t run out of hours or sleep during your next big cake adventure, here’s a map of how to spend your time in the kitchen leading up to the big event including which tasks to save for which days. This tutorial … Continue reading

Ultimate Homemaking Bundle 2016

Ultimate Homemaking Bundle

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer Heads up, Bakers! For the next 2 days only, Cake Decorating with Modeling Chocolate is on sale at the outrageously discounted price of 97% OFF! When you purchase my ebook through the Ultimate 2016 Homemaking Bundle, you will gain instant … Continue reading

Culinary Bench Test

Culinary Bench Test

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer The logistics of bench test hiring and interviewing in the food industry. Definition of a culinary bench test: A hands-on interview in which the applicant performs a set of cooking or baking skills in order to demonstrate their level of competency … Continue reading

Real Chefs vs. Phony Chefs

Real Chefs versus Phony Chefs

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferIn an effort to clarify the widening gap between the word chef and it’s true definition, here is an explanation of the difference between a real professional chef, an independent cottage law chef, and a phony chef. click below to … Continue reading

Layer Cake Filling Recipes

Layer Cake Fillings Recipes

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferI have gotten so many questions about my cake filling recipes that I finally decided to share the formulas here on this website! This article presents a streamlined menu that includes 10 cake filling variations based on two buttercream frosting recipes. … Continue reading

FIVE things you can do TODAY for your bakery business

Bakery Business Tips from Wicked Goodies

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer Add a signature to your email Enhance the footer of your business email by creating an automatic signature that includes your full name, the name of your business, its location, your phone number, link to your website and/or social media pages. Set … Continue reading

Bakery Website Design Giveaway

Bakery Website Design Giveaway

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferAttention bakers, cookie artists, and cake makers! Do you operate as a small business or home bakery using a Facebook page but no website? Maybe because you are too busy with dessert orders/kiddos/family/day job to find the time to do it yourself? … Continue reading

Bakery Linkathon

Linkathon

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer  Use this list to find a bakery, freelance baker, home baker, or dessert blogger near you. This is an international listing. If you are a business owner, please sign up! It’s free! FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer … Continue reading

2015 New Year’s Cookie Resolution

Women United in Business

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer In the bakery business, January is the slowest month of the year. While customers make New Year’s resolutions to get back to the gym, forego desserts, and slough off the holiday pounds, bakers from all over the world spank … Continue reading

How to Freeze Cake

How to Freeze Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferHave you ever heard the myth that “freezing cakes is bad?” It’s not true! The freezer is a great tool for cake making, especially when it comes to the engineering of tiered wedding cakes or sculpted cake designs. Here’s how professional bakers freeze cakes … Continue reading

How to Price Wedding Cakes

Wedding Cake Pricing Guide

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferFor bakers who sell wedding and stacked cakes, here are my prices for different shaped cakes with explanations as to why certain cakes cost more money than others. Info on how to charge customers for add-on edible decorations is also included. Click below … Continue reading

Five Disclaimer Forms for Your Cake Bakery

Cake Bakery Business Forms

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferProtect your cake or bakery business from scam artists, customer disputes, and loss! These five disclaimer forms will help you manage large wedding and specialty cake orders that involve outdoor events, customer pickup, dark colors, allergens, and special recipe requests. Click below to access the … Continue reading

How to Write a Cake Contract

How to Write a Cake Contract

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferThe cake contract is a business tool that helps when working with customers on larger sized orders such as wedding cakes. The purpose of the contract is to clearly outline your policies and avoid loss due to customer fraud or order cancellations. Click here to … Continue reading