9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

VIDEO: 9 Reasons Why Bakeries Fail One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody is … Continue reading

Cake Order Fail

Cake Business Order Fail

Video: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

Cakenapping 101 – Trademark & Copyright Law

Cake Trademark and Copyright Law

VIDEO: Cakenapping 101 – Trademark & Copyright Law Text Version + Links In this article, I’m going to zoom in all the way on the topic of “copying” when it comes to cake designs. I’m going to explain the difference between what’s illegal, what’s unethical, … Continue reading

10 Ways to Market Wedding Cakes Plus 5 Ways NOT to

10 Wedding Cake Marketing Tips

Here are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. 10 Wedding Cake Marketing Tips 1. Produce Outstanding Cakes Above all, the best word … Continue reading

Trade Show Tips for Your Bakery

Trade Show Tips for Your Bakery

This article is a bakery business marketing plan on how to decorate a booth for a bridal bazaar or food show including tips on what kind of cake samples and collateral business materials to display. Click the link below to read the article Trade … Continue reading

Culinary Bench Test

Culinary Bench Test

The logistics of bench test hiring and interviewing in the food industry. Definition of a culinary bench test: A hands-on interview in which the applicant performs a set of cooking or baking skills in order to demonstrate their level of competency in … Continue reading

Real Chefs vs. Phony Chefs

Real Chefs versus Phony Chefs

In an effort to clarify the widening gap between the word chef and it’s true definition, here is an explanation of the difference between a real professional chef, an independent cottage law chef, and a phony chef. click below to … Continue reading

Layer Cake Filling Recipes

Layer Cake Fillings Recipes

I have gotten so many questions about my cake filling recipes that I finally decided to share the formulas here on this website! This article presents a streamlined menu that includes 10 cake filling variations based on two buttercream frosting recipes. … Continue reading

FIVE things you can do TODAY for your bakery business

Bakery Business Tips from Wicked Goodies

Add a signature to your email Enhance the footer of your business email by creating an automatic signature that includes your full name, the name of your business, its location, your phone number, link to your website and/or social media pages. Set it … Continue reading

Bakery Website Design Giveaway

Bakery Website Design Giveaway

Attention bakers, cookie artists, and cake makers! Do you operate as a small business or home bakery using a Facebook page but no website? Maybe because you are too busy with dessert orders/kiddos/family/day job to find the time to do it yourself? … Continue reading

2015 New Year’s Cookie Resolution

Women United in Business

In the bakery business, January is the slowest month of the year. While customers make New Year’s resolutions to get back to the gym, forego desserts, and slough off the holiday pounds, bakers from all over the world spank the … Continue reading

How to Freeze Cake

How to Freeze Cake

Have you ever heard the myth that “freezing cakes is bad?” It’s not true! The freezer is a great tool for cake making, especially when it comes to the engineering of tiered wedding cakes or sculpted cake designs. Here’s how professional bakers freeze cakes … Continue reading

How to Price Wedding Cakes

Wedding Cake Pricing Guide

For bakers who sell wedding and stacked cakes, here are my prices for different shaped cakes with explanations as to why certain cakes cost more money than others. Info on how to charge customers for add-on edible decorations is also included. Click below … Continue reading

Five Disclaimer Forms for Your Cake Bakery

Cake Bakery Business Forms

Protect your cake or bakery business from scam artists, customer disputes, and loss! These five disclaimer forms will help you manage large wedding and specialty cake orders that involve outdoor events, customer pickup, dark colors, allergens, and special recipe requests. Click below to access the … Continue reading

How to Write a Cake Contract

How to Write a Cake Contract

The cake contract is a business tool that helps when working with customers on larger sized orders such as wedding cakes. The purpose of the contract is to clearly outline your policies and avoid loss due to customer fraud or order cancellations. Click here to … Continue reading

Cake Consultation Tip – The Color Deck

Wedding Cake Color Swatch Fan

This tutorial demonstrates how to use a color deck during a cake design consultation or bakery client meeting. Follow this link to read the article >> Cake Consultation Color Deck << Follow this link to read the article >> Cake Consultation Color Deck << … Continue reading