The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer  VIDEO: The Three Tier Method, A Cake Sales Trick A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: 9 Reasons Why Bakeries Fail One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody … Continue reading

Goodbye 2017, Hello 2018

Goodbye 2017, Hello 2018

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: Goodbye 2017, Hello 2018 In my first video of 2018, I give away a free gift, talk about a hot sale, show a montage of my silliest moments from last year, and declare my resolutions for 2018. No … Continue reading

Let Them NOT Eat Cake

Let Them NOT Eat Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Let Them NOT Eat Cake We don’t know for sure who said it and when it was said but the story of “Let Them Eat Cake” goes like this. It’s a story of poor governing, greed, ignorance, and wealth … Continue reading

Cake Order Fail

Cake Business Order Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

10 Solutions to Price Complaints

10 Solutions to Price Complaints

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: 10 Solutions to Price Complaints Video Transcript/Summary Bakers in business. Do you get upset when a potential customer undervalues the cost of your cakes? Does it make you want to fling frosting across the kitchen? Hold up! Here are 10 … Continue reading

Critter in the Cake

Cockroach in the Cake Story

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferDON’T WATCH THIS if you are eating food. Don’t watch this if you have a phobia about bugs. I mean if you are in the mood to hate watch something then, fine, hate watch me but I am warning you that this … Continue reading

Cakenapping 101 – Trademark & Copyright Law

Cake Trademark and Copyright Law

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Cakenapping 101 – Trademark & Copyright Law Text Version + Links In this article, I’m going to zoom in all the way on the topic of “copying” when it comes to cake designs. I’m going to explain the difference between what’s illegal, what’s unethical, … Continue reading

10 Ways to Market Wedding Cakes Plus 5 Ways NOT to

10 Wedding Cake Marketing Tips

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferHere are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. 10 Wedding Cake Marketing Tips 1. Produce Outstanding Cakes Above all, the best word … Continue reading

How Not To Serve Crap

How Not to Serve Crap

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer WARNING It is my doody to warn you that this article contains: Bathroom Humor One Gallery of Turd Cakes Three True Stories of Poop-in-Food Poisoning Vital Information About Food Safety This sickness that we call the “stomach flu” really should be called the … Continue reading

How to Write a Cake Contract

How to Write a Cake Contract

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferThe cake contract is a business tool that helps when working with customers on larger sized orders such as wedding cakes. The purpose of the contract is to clearly outline your policies and avoid loss due to customer fraud or order cancellations. Click here to … Continue reading

Cake Artist Feature: Jen Drury

Firetruck Cake by Jen Drury of No More Boring Cakes

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer Here is the true story of one baker’s perseverance in the face of adversity. My friend, Jen Drury, is the owner of the specialty cake bakery, No More Boring Cakes in San Marcos, California, USA. All of the beautiful custom … Continue reading