The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer  VIDEO: The Three Tier Method, A Cake Sales Trick A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you … Continue reading

Should You Go To Culinary School?

Should You Go To Culinary School?

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: Should You Go to Culinary School? 15 years ago, I went to culinary school and I’m glad I went. The education most definitely contributed to my advancement in the baking field. But in my opinion, there are some … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: 9 Reasons Why Bakeries Fail One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody … Continue reading

Goodbye 2017, Hello 2018

Goodbye 2017, Hello 2018

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Goodbye 2017, Hello 2018 In my first video of 2018, I give away a free gift, talk about a hot sale, show a montage of my silliest moments from last year, and declare my resolutions for 2018. No need … Continue reading

Gingerbread House Candy

Gingerbread House Candy Decorating

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Gingerbread House Candy Here are my gingerbread house candy decorating tips including: – Where to buy candy for gingerbread house decorating – Which kinds work best and worst – How to display your candy in clever & accessible ways – How to … Continue reading

Let Them NOT Eat Cake

Let Them NOT Eat Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Let Them NOT Eat Cake We don’t know for sure who said it and when it was said but the story of “Let Them Eat Cake” goes like this. It’s a story of poor governing, greed, ignorance, and wealth … Continue reading

Cake Order Fail

Cake Business Order Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

10 Solutions to Price Complaints

10 Solutions to Price Complaints

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: 10 Solutions to Price Complaints Video Transcript/Summary Bakers in business. Do you get upset when a potential customer undervalues the cost of your cakes? Does it make you want to fling frosting across the kitchen? Hold up! Here are 10 … Continue reading

How to Think Like a Cake

How to Think Like a Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: How to Think Like a Cake Hey, I’m back on the interwebs. Also, my new book is out: 125 Building Blocks for Your Bakery Business Brought to you by,New to this blog? Start hereYou might also enjoy:Layer Cake Filling in the Pan … Continue reading

What’s Up With This?

What's Up With This?

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: What’s Up With This?   Why is this baker scared of selling her cakes for what they’re really worth? Why do some people undercharge? Why do they undervalue themselves? Please share your thoughts below. Brought to you by,New to … Continue reading

Guess How Old I Am Giveaway

Guess How Old I am GIVEAWAY!

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Guess How Old I am GIVEAWAY! ENTRY RULES 1. Must be a U.S. resident in order to win the prize.2. This giveaway is about SUPPORTING WOMEN IN BUSINESS. It’s about helping each other grow. It’s not about advertising for one’s … Continue reading

Topsy Turvy Cake Video 4 – DOWELING

How to Dowel a Topsy Turvy Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Topsy Turvy Cake Tutorial 4 – DOWELING This is part 4 of 4 In this segment, I demonstrate how to measure and insert wooden dowels for a topsy turvy cake frosted with buttercream. Related Links Part 1: Intro Part 2: Carving Part 3: Frosting … Continue reading

Topsy Turvy Cake Video 3 – FROSTING

How to Frost a Topsy Turvy Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Topsy Turvy Cake Tutorial 3 – FROSTING This is part 3 of 4 In this segment, I demonstrate how to frost a topsy turvy cake tier with buttercream using the upside down frosting method. Related Links Part 1: Intro Part 2: Carving Part 4: Doweling … Continue reading

Topsy Turvy Cake Video 2 – CARVING

How to Carve a Topsy Turvy Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Topsy Turvy Cake Tutorial 2 – CARVING This is part 2 of 4 In this segment, I demonstrate how to carve a topsy turvy cake using the upside down tapering and wedging method. Related Links Part 1: Intro Part 3: … Continue reading

Topsy Turvy Cake Video 1- INTRO

Topsy Turvy Cake Introduction

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Topsy Turvy Cake Tutorial – Intro This is part 1 of 4 In this segment, I explain the function of counterbalance and demonstrate how to cut and prepare cardboard circles in preparation for carving and frosting a topsy turvy … Continue reading

No Bees Please!

Foreign Body in Food Stories

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Your Foreign Body in Food Stories   This is a recap of your experiences involving foreign bodies in the food. Thank you for sharing your stories! Link to Part 1: Hair in Food Link to Part 2: Glass in Pasta + … Continue reading

Critter in the Cake

Cockroach in the Cake Story

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferDON’T WATCH THIS if you are eating food. Don’t watch this if you have a phobia about bugs. I mean if you are in the mood to hate watch something then, fine, hate watch me but I am warning you that this … Continue reading

Drugs in the Cake

Drugs in the Cake Story

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Drugs in the Cake This is part three in a four part food safety storytelling series, all involving incidents from my food industry career that involve finding things in the food, which didn’t belong in the food. In this video, I tell … Continue reading

Hairnet Fashion Show

Hairnet Fashion Show

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferHere are some food safety and customer service tips from a former chef slash hairnet model. VIDEO: Hairnet Fashion Show This is part two in a four part food safety storytelling series, all involving incidents from my food industry career that … Continue reading

Finding Hair in Food

Hair in Food

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Hair in Food  This is part one in a four parts storytelling series, all involving incidents from my food industry career that involve finding things in the food, which didn’t belong in the food. These stories are going to get progressively … Continue reading