The Three Tier Method: A Cake Sales Trick

Three Tier Method: A Bakery Sales Trick

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer  VIDEO: The Three Tier Method, A Cake Sales Trick A lot of bakers have asked me to address the problem of under-charging for cakes in the bakery business. The best way to avoid this problem is to make sure you … Continue reading

Should You Go To Culinary School?

Should You Go To Culinary School?

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: Should You Go to Culinary School? 15 years ago, I went to culinary school and I’m glad I went. The education most definitely contributed to my advancement in the baking field. But in my opinion, there are some … Continue reading

9 Reasons Why Bakeries Fail

9 Reasons Why Bakery Businesses Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer VIDEO: 9 Reasons Why Bakeries Fail One of the most intimidating things about starting a business is the potential for failure. From small failures like dropping a wedding cake on the ground to the worst possible failure, bankruptcy, nobody … Continue reading

Cake Order Fail

Cake Business Order Fail

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: Cake Order FailIn the bakery business, we get all kinds of weird phone calls. Every once in awhile, we get one from the type of customer who just doesn’t understand the laws of physics or the limitations of cake. Here’s an example of … Continue reading

10 Solutions to Price Complaints

10 Solutions to Price Complaints

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVideo: 10 Solutions to Price Complaints Video Transcript/Summary Bakers in business. Do you get upset when a potential customer undervalues the cost of your cakes? Does it make you want to fling frosting across the kitchen? Hold up! Here are 10 … Continue reading

Cakenapping 101 – Trademark & Copyright Law

Cake Trademark and Copyright Law

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Cakenapping 101 – Trademark & Copyright Law Text Version + Links In this article, I’m going to zoom in all the way on the topic of “copying” when it comes to cake designs. I’m going to explain the difference between what’s illegal, what’s unethical, … Continue reading

Valentine’s Inspiration 2 – Bakery Tricks

Valentine's Heart Cakes

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferVIDEO: Valentine’s Heart Cakes – Bakery Recipes & How-To Happy (almost) Valentine’s Day! Here is an example of how I made three different kinds of cakes using one kind of heart mold at a commercial bakery. LINK: Freezing Cakes Video NOTE: This … Continue reading

10 Ways to Market Wedding Cakes Plus 5 Ways NOT to

10 Wedding Cake Marketing Tips

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferHere are some marketing tips for your cake bakery business including how to effectively network and promote your dessert products in the wedding industry, plus suggestions on what NOT to do. 10 Wedding Cake Marketing Tips 1. Produce Outstanding Cakes Above all, the best word … Continue reading

Cake Delivery Fails

Cake Delivery Disasters

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferHere are the stories of my three worst cake delivery disasters ever including a cake that ended up looking like “swiss cheese,” two cakes that smashed into each other in the back of an SUV, and a five-cake delivery that went horribly wrong. … Continue reading

Trade Show Tips for Your Bakery

Trade Show Tips for Your Bakery

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferThis article is a bakery business marketing plan on how to decorate a booth for a bridal bazaar or food show including tips on what kind of cake samples and collateral business materials to display. Click the link below to read the article Trade … Continue reading

How to Schedule a Wedding or Specialty Cake

How to Plan and Time a Wedding Cake

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferSo you don’t run out of hours or sleep during your next big cake adventure, here’s a map of how to spend your time in the kitchen leading up to the big event including which tasks to save for which days. This tutorial … Continue reading

How Not To Serve Crap

How Not to Serve Crap

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer WARNING It is my doody to warn you that this article contains: Bathroom Humor One Gallery of Turd Cakes Three True Stories of Poop-in-Food Poisoning Vital Information About Food Safety This sickness that we call the “stomach flu” really should be called the … Continue reading

Freezing Your Frosting

How to Freeze Buttercream Cake Frosting

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer In commercial bakeries, big batches of buttercream frosting get loaded into large plastic buckets, which are then labeled, dated and stored in a freezer. The same method for storing leftover buttercream may be applied in home kitchens. However since … Continue reading

Cloth vs. Disposable Pastry Bags

Piping bag

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer You can usually tell how clean a pastry kitchen is by how well the piping equipment is maintained. In well-managed kitchens, the pastry bags get emptied and cleaned at the end of every shift. There are places for the bags … Continue reading

Culinary Bench Test

Culinary Bench Test

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer The logistics of bench test hiring and interviewing in the food industry. Definition of a culinary bench test: A hands-on interview in which the applicant performs a set of cooking or baking skills in order to demonstrate their level of competency … Continue reading

Real Chefs vs. Phony Chefs

Real Chefs versus Phony Chefs

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBufferIn an effort to clarify the widening gap between the word chef and it’s true definition, here is an explanation of the difference between a real professional chef, an independent cottage law chef, and a phony chef. click below to … Continue reading

FIVE things you can do TODAY for your bakery business

Bakery Business Tips from Wicked Goodies

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer Add a signature to your email Enhance the footer of your business email by creating an automatic signature that includes your full name, the name of your business, its location, your phone number, link to your website and/or social media pages. Set … Continue reading

Best Bakery Opening Day Ever

Rugelach by Vikalinka

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer I once got a job at a kosher and pareve bakery in Newton, Massachusetts, a residential town where a dense population of Jewish families reside. I am not Jewish and I didn’t have any real bakery experience at the time but I made … Continue reading

Bakery Linkathon

Linkathon

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer  Use this list to find a bakery, freelance baker, home baker, or dessert blogger near you. This is an international listing. If you are a business owner, please sign up! It’s free! FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer … Continue reading

2015 New Year’s Cookie Resolution

Women United in Business

FacebookPinterestTwitterGoogle+StumbleUponLinkedinemailBuffer In the bakery business, January is the slowest month of the year. While customers make New Year’s resolutions to get back to the gym, forego desserts, and slough off the holiday pounds, bakers from all over the world spank … Continue reading